Documentation:UserManual/The Modules/CRM

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[edit] CRM

The CRM module allows to manage your relationships with customers, prospects and suppliers. OpenERP offers advanced CRM functionalities such as:

• Management of the Marketing campaigns,
• Advanced segmentation of the partners,
• Following and routing of the requests customers,
• Analyze customers events (dated-mining),
• Sales / purchase opportunities
• Pipeline and reporting,
• Mass mailing in combination with MS Word or OpenOffice,
• Help desk functions, ...